Your challenges, our solutions
Increase the traffic of your physical store
Your products are too complex or too expensive to be sold through e-commerce but you want on one hand to build a strong emotional link with your customers (e.g., prestige or luxury items) and on the other hand enable them to come in physical presence with your products thanks to your distributors without loading their inventory?
The straightforward solution is a web-to-store: your Website or your mobile app induces your customers to visit one of your distributors' stores to touch, taste, smell your products. If your product is very expensive and your distributors not have it in their stores, your Web-site or mobile app can request a near-by distributor to have one in stock. This distributor will inform the prospective customers of the time and place where the product can be seen.
Improve the maintenance tools used by your operators
Your industrial products are complex and tricky. They require to be maintained by qualified operators (yours or your distributors') [e.g., machine-tools, high precision instruments, medical devices]. Today these operators travel around with complex manuals to perform a quality work in the shortest time. These are cumbersome, heavy and entail expensive costs of production and updates.
Converting these manuals to a mobile app will provide your operators with enhanced information (e.g., video) on a smartphone or tablet. They will find the solution to the encountered problem faster (search engine), in a dynamic and economical way, given the frequent changes and updates.
Expand the skills of your sales people and your distributors
You sell your products the world over through multi-brand distributors. The sales forces have to know a wide range of products. Like any human being, they will sell what they know best. It is vital to keep them informed of your new products and to make it easy to select the right product.
Mobile apps will help to make them more efficient. To make these apps attractive, they can be converted into games (quiz, animations). This will enable you to know how many of these vendors have used these games and to gauge their level of understanding. Moreover, such an app, thanks to a search engine, salesman will be guided the product that best matches the customer's expectations.
Increase your employees' efficiency
Every one in an organization ought to know who is in charge of what and hence to know whom to call to solve a problem. The availability of this information through mobile aps or an internet site entails fewer errors and high efficiency.
It is crucial that all important procedures be known and applied by all employees: steps, documents, dates... The world is changing fast: new laws, new rules, new prices … So these procedures must be up to date. A mobile app or a Website with a single database will provide handily these procedures to your employees.
Your business is more resilient thanks to the interoperability and independence of your IT services.
Your IT systems covers a wide range of applications. A classical solution is to have one software solution that covers them all. However, this approach entails a major risk: if one part fails, everything stops. It is hence better to have many independent applications that can work together (interoperability).
Moreover, such a modular approach enables the easy replacement of one application with one more in line with the new standards and increases the performance of your IT system. Such an approach provides reliability and performance. Its implementation might be tricky. Abonobo can help you there.
Understand your customer's behavior and interact with them at the right time with the right message.
E-beacons signal that a smartphone or tablet is nearby. This enables the collection or provision of information to this smartphone or tablet.
For instance in a building such beacons enable the guidance of people in an efficient way, which enhances the employee's productivity.
Another example is a museum or botanical garden. Beacons will tell visitors what art work or plant is in front of them and this in multiple languages. Finally, when visitors move out, you will be able to ask their opinion on the spot.
Enhance the visibility of your business
Augmented reality enables your customers to see what in not visible.
- Missing objects, ancient buildings or machines, suits, foregone scenes of everyday life…
- Interior of existing machines (engines in action) or complex processes (chemistry, economics)
- Non-existing objects (future furniture, buildings, clothes…)
For a company, to show how a machine works or what will look like a future product proposed to a customer. It makes easier to sell it, for it enables customers to understand better what you offer. For a city, augmented reality provides tourists with views of how were the visited sites in different ages, making the visits more interesting and memorable.
Call out your customers so they pay attention to you
Quizzes are an efficient means to transmit to your customers relevant information about your products or services. Games make it easier to remember because of the emotions they create. They also grow the interest through the desire to do better next time.
Quizzes are a playful add-on to your newsletters and ad campaigns that can transform customers into active ambassadors of your products and services. Your newsletters could thus promote your events and visit to these events those who have had the highest scores.
In a mobile app quizzes can combine text, sound (song, jingle) and images (photos, sketches, video, animations) making them more attractive.