Developed eight years ago, La Redoute application is an e-commerce for smartphones and tablets. The growing use of these devices fostered the need for La Redoute to develop such an application in order to meet its market new expectations and habits. Abonobo has created and developed it for all smartphones and tablets. Some thirty upgrades established from the cooperation and creativity of both teams have been deployed to adapt to the market. Thanks to this application, La Redoute is now a major player in the e-commerce business in Switzerland and has grown its market share while retaining its traditional customers. Its sales on mobile devices are growing at 25% p.a. since many years and account for some 30% of its sales without cannibalization.
The development of this application rose to a number of technical challenges. The first was how to optimize the real time transfer of more 5'000 items through a wireless link. The second was how to convert the data from an old system to today new technology platforms. The third has been to repeat this for various countries: Germany, Italy, Belgium. The fourth was to implement various marketing tools. A bridge between various web services enabled the exchange of data between the different entities. Abonobo has been modifying the environment following major management and ownership changes in La Redoute, while ensuring the complete availability of its services.
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