AGEFI is finance and economics publisher which delivers daily content. Its sales were declining due the growing use available newspaper on mobile apps. To address this important challenge, AGEFI has decided back in 2010 to offer along its subscription access to a digital version in order to keep its readership and to increase its ad revenues through this application. It has been developed by Abonobo and enables the use of daily content, and includes the management of sales by the unit and by subscription (paper and screen). It links the content and the Apple App Store which generates sales via the App Store.
This project started with the study of the creation process and the digitizing of the magazine in the PDF format. The challenge was the implementation of a system that could be used to create and change the daily content while allowing the managment of subscriptions. It has been developed quickly and is still fully operational more than six years after it has been launched.
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